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Update Holiday Hours in GBP

August 26, 2025

Closed for the holidays but still showing open online? Keep your customers informed and avoid missed visits by updating your Google Business Profile hours the right way.

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Why Updating Holiday Hours in Google Business Profile Matters

Running a business means adapting to your customers’ needs—and that includes keeping your hours accurate, especially during holidays or seasonal changes. Few things frustrate customers more than arriving at a business only to find it closed when Google said it was open.


By updating your holiday and seasonal hours in your Google Business Profile (GBP), you set clear expectations and make it easier for customers to plan their visits. Accurate hours build trust, reduce confusion, and help you capture more business during peak seasons.


In this guide, we’ll explain why updating your hours matters and how it benefits your business.

The Benefits of Updating Holiday and Seasonal Hours

Keeping your hours current does more than prevent inconvenience—it directly impacts your reputation and visibility. Here’s why it matters:

Avoids customer frustration

Customers know exactly when you’re open, reducing negative experiences and complaints.

Builds trust and credibility

Accurate information shows that your business is reliable and customer-focused.

Improves local search visibility

Google favors active, well-maintained profiles, which can help your business appear more prominently in local results.

Maximizes seasonal opportunities

Whether it’s holiday shopping, extended summer hours, or special closures, updated hours help you capture demand when it matters most.

A Simple Step That Makes a Big Difference

Updating your holiday and seasonal hours in Google Business Profile is one of the easiest ways to improve the customer experience while protecting your local visibility. It takes just a few minutes but can prevent lost visits, missed sales, and negative impressions.

Get More Customers Now

Ready to get more customers through the door? Contact Map Hawk today for expert Google Business Profile optimization and management.

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Step-by-Step: How to Add Holiday or Seasonal Hours in Google Business Profile

  • Step 1: Sign in to Google Business Profile

    • Go to Google Business Profile Manager
    • Sign in with the Google account linked to your business.

  • Step 2: Choose Your Business Location

    If you manage multiple businesses, select the location you want to update.

  • Step 3: Navigate to the “Hours” Section

    • From the menu, click “Edit Profile.”
    • Go to “Business information” → “Hours.”

  • Step 4: Add Holiday or Seasonal Hours

    • Look for “Holiday Hours” or “More hours” depending on your needs.
    • Enter the specific dates and times when your hours differ from your regular schedule.

    Example:


    • Christmas Eve: 9:00 AM – 4:00 PM
    • Christmas Day: Closed
    • New Year’s Eve: 10:00 AM – 6:00 PM

  • Step 5: Save Your Changes

    • Double-check everything for accuracy.
    • Click Save, and Google will display your updated hours to customers.

  • Practical Tips for Managing Seasonal Hours

    • Plan Ahead – Enter holiday hours at least 2–3 weeks in advance.
    • Use “More Hours” – Ideal if you offer specific services (like delivery or drive-thru) at different times during the season.
    • Set Regular Hours Back – After the holiday, don’t forget to return to your standard schedule.
    • Post an Update – Use the Posts feature in GBP to notify customers about special schedules or promotions.

  • Example: Retail Store Updating Christmas Hours

    Imagine you run a boutique in Ormoc City. During December, you extend evening hours to capture more shoppers. Here’s how you’d set it up in Google Business Profile:



    • Regular Hours: 9:00 AM – 6:00 PM

    Holiday Adjustment:


    • Dec 15–23: 9:00 AM – 8:00 PM
    • Dec 24: 9:00 AM – 4:00 PM
    • Dec 25: Closed
    • Dec 26–30: 9:00 AM – 7:00 PM
    • Dec 31: 9:00 AM – 3:00 PM

    This way, your customers always know exactly when they can stop by.

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