• MAPHAWK •

Google Profile: Add Services

August 25, 2025

Your services deserve to be seen by the people searching for them. Learn how to showcase every offering on your Google Business Profile and attract more customers with ease.

Why Adding Services and Products to Your Google Business Profile Matters

Your Google Business Profile (GBP) is often the first place potential customers learn about your business. Whether they find you through Google Search or Google Maps, what they see on your profile can determine whether they visit, call, or choose a competitor.


By clearly listing your services and products, you make it easier for customers to understand what you offer—without ever leaving Google.

Google Review Signage
Google Review Signage

How Services and Products Improve Your Profile

Adding services and products to your Google Business Profile helps your business stand out in several important ways:

  • Showcase what you offer upfront: Customers can quickly see if you provide what they’re looking for.
  • Improve local search visibility: Detailed services and product listings help Google match your business to relevant searches.
  • Build trust and credibility: Clear, accurate, and up-to-date information reassures potential customers.
  • Encourage action: Well-presented offerings can lead to more calls, website visits, and in-store visits.

Turn Your Profile into a Sales Engine

Step 1:

Log in to Your Google Business Profile

  1. Go to Google Business Profile Manager,
  2. Sign in with the Google account linked to your business.

Step 2:

Select Your Business

From the dashboard, choose the location or business you want to edit.

Step 3: Add Services

In the left-hand menu, click Services.


You’ll see a section for categories and services.


Add a service category (e.g., “Hair Salon,” “Plumbing,” “Digital Marketing”).


Under each category, click Add Custom Service to include specific offerings (e.g., “Hair Coloring,” “Drain Cleaning,” “SEO Audits”).

💡 Pro Tip: Be as specific as possible. Instead of just “Consulting,” list “Digital Marketing Strategy Consulting” or “Interior Design Consulting.”

How to Add Products to Your Google Business Profile

Step 1:

Go to the Products Section

  1. From the dashboard, select your business.
  2. In the menu, click Products.

Step 2:

Create a New Product Listing

1. Click Add Product.



2. Fill in the details:

Product Name (e.g., “Organic Coffee Beans”)

Category (e.g., “Beverages”)

Price (optional but recommended)

Description (clear, concise, and keyword-rich)

Photo (upload high-quality images)


3. Click Save.

Step 3:

Organize Products by Category

Group related items together (e.g., “Men’s Apparel,” “Home Appliances,” “Wellness Services”) to make browsing easy for potential customers.

💡 Practical Example:

If you run a bakery, your product categories could be:


Cakes → “Chocolate Cake,” “Red Velvet Cake”

Pastries → “Croissants,” “Danish Rolls”

Breads → “Sourdough,” “Baguette”

Couple of Coffee Shop Owners

Transform Your GBP Now

Contact Map Hawk today and let’s transform your GBP into a growth engine for your business.

Best Practices for Services and Products on GBP

To maximize impact, follow these guidelines:

  • Use keywords your customers actually search for (e.g., “emergency plumbing repair” instead of just “plumbing”).
  • Keep it updated — remove items you no longer offer and add new ones regularly.
  • Include pricing whenever possible for transparency.
  • Upload professional images that reflect your brand.
  • Avoid keyword stuffing — keep descriptions natural and easy to read.

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