Get Everything Working Together

Accuracy and consistency are key. Your Name, Address, and Phone Number (NAP) should be identical everywhere online.

Checklist:

✅ Business name matches legal and brand name

✅ Address is correct and consistent with your website and social media

✅ Primary phone number is accurate and working

✅ Website link goes to the correct landing page (not a broken or outdated URL)

Example: If your Facebook lists “ABC Auto Repair” but your GBP says “ABC Car Service,” Google might get confused and rank you lower.

Your category determines when your business shows up in search results.

Checklist:

✅ Select one primary category that’s most relevant (e.g., “Bakery”)

✅ Add secondary categories for other services (e.g., “Wedding Cake Shop” or “Coffee Shop”)

✅ Review categories regularly to ensure accuracy

Tip: Be specific. “Bakery” is better than just “Store.”

Your description is your chance to sell your story and services.

Checklist:

✅ Write 2–3 short paragraphs (750 characters max)

✅ Naturally include keywords customers might search for

✅ Highlight unique selling points (“family-owned,” “eco-friendly products,” “24/7 emergency service”)

Example: Instead of writing “We sell cakes,” write:

“ABC Bakery is a family-owned cake shop in Ormoc City, specializing in custom wedding cakes, pastries, and freshly brewed coffee.”

Visuals build trust and catch attention.

Checklist:

✅ Add a clear logo and cover photo

✅ Include at least 10 high-quality images of your business, products, or services

✅ Upload short videos (15–30 seconds) of your store, staff, or customer experience

✅ Refresh photos every month to stay active

Example: A salon with real before-and-after haircut photos will attract more customers than one with stock images.

Incorrect hours can frustrate customers and cost sales.

Checklist:

✅ Add regular business hours

✅ Update special holiday hours

✅ Adjust hours promptly if your schedule changes

This feature helps you rank for more search terms.

Checklist:

✅ Add products with images, descriptions, and prices if possible

✅ List all services, including variations (e.g., “Haircut,” “Kids Haircut,” “Hair Coloring”)

✅ Keep offerings updated

Example: A dental clinic listing “Teeth Whitening” will appear in searches for that service, even if customers don’t search by the clinic’s name.

Reviews influence purchasing decisions more than ads.

Checklist:

✅ Request reviews from happy customers after purchases

✅ Reply to every review (positive or negative) professionally

✅ Avoid fake or paid reviews (Google can remove them)

Pro Tip: A polite response to a negative review can win back trust and show professionalism.

Google Posts work like mini-ads for your business.

Checklist:

✅ Share promotions, events, or announcements weekly

✅ Use images and a clear call-to-action

✅ Track engagement in your GBP dashboard

Example: A restaurant posting a “Weekend Special” with a photo of the dish can drive immediate walk-ins.

Customers can ask questions on your profile—don’t let them go unanswered.

Checklist:

✅ Add common questions yourself (FAQ style) and answer them

✅ Monitor for new customer questions

✅ Respond quickly to show engagement

Your GBP provides data on how customers find and interact with your profile.

Checklist:

✅ Track searches (direct vs. discovery)

✅ Check what actions people take (calls, directions, website visits)

✅ Adjust your strategy based on performance